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Advertising on Google: The High Performance Cookbook

You're reading from   Advertising on Google: The High Performance Cookbook Cracking pay-per-click on Google can increase your visitor numbers and profits. Here are over 120 practical recipes to help you set up, optimize and manage your Adwords campaign with step-by-step instructions.

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Product type Paperback
Published in Jun 2013
Publisher
ISBN-13 9781849685849
Length 372 pages
Edition Edition
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Author (1):
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Kristina Cutura Kristina Cutura
Author Profile Icon Kristina Cutura
Kristina Cutura
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Table of Contents (20) Chapters Close

Advertising on Google: The High Performance Cookbook
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
1. Researching the Market and Competition and Setting Goals FREE CHAPTER 2. Setting up Your Account 3. Tracking beyond the Click 4. Structuring Your Account 5. Creating Relevant Keywords 6. Writing Compelling Ads 7. Budgets and Bidding 8. Running Display Ads 9. Remarketing to Past Visitors 10. Reporting and Analysis 11. Optimizing Performance 12. Advanced Strategies and Features 13. Managing AdWords Index

Troubleshooting why your ads are not showing up


There are a variety of reasons why your ads might not be showing on Google, with the most common issue being a limited budget. To help you take the guesswork out of this process, AdWords provides the Ad Preview and Diagnosis tool.

Getting ready

Take note of keywords that you are concerned about, as well as locations and devices you are searching from.

How to do it...

To diagnose why your ads are not showing up on Google, follow these steps:

  1. Click on Tools and Analysis and choose the Ad Preview and Diagnosis Tool.

  2. Choose your domain, language, location, and device.

  3. Enter your keyword into the search box and click on Preview.

  4. Once you click on Preview, your diagnosis for the searched keyword will load and you'll see if your ads are showing under Showing ads right now?.

  5. If your ads are not showing you'll receive an explanation detailing what is causing this (such as low ad rank or limited budget):

  6. Clicking on the What can I do? link will take you to a help...

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