Facebook’s big music foray: New soundtracking feature for stories and its experiments with video music and live streaming karaoke

Soundtracking feature for Facebook stories has finally been rolled out!

Facebook rolled out its soundtracking feature for Stories, on Wednesday. This feature helps you to choose from a catalog of songs, the section of the track you want, and overlaying it on a Story. It also allows you to share these clips to your News Feed. It’s now available on iOS and Android in Czech Republic, Australia,Germany, Great Britain, Ireland, Portugal, Spain, Italy, Luxembourg, New Zealand, Belgium, France, Sweden, Switzerland and the United States.

Facebook is experimenting with a video music app called Lasso

As reported by TechCrunch, FB is working towards building a new app called Lasso which is a video music app. It is a standalone product where users can record and share videos of themselves while lip syncing or dancing to popular songs.

This app could possibly be a strong competition to Musically, which was a hit amongst teens and pre-teens even before it was acquired by Chinese tech giant ByteDance for around $1 billion and rolled into the company’s TikTok app in November, 2017.

Since 2016, Facebook has been investigating on the teen music app space. Earlier this year, Facebook secured licensing deals with all the major music record labels. The brains behind this product are Facebook’s video team and Watch team under the leadership of principal lead product designer, Brady Voss.