Chapter 2: Best Practices for Collecting Feedback through Surveys
Microsoft Forms and Customer Voice are tools designed to make it easier for you to collect feedback from your employees and customers. Customer Voice provides templates and uses artificial intelligence to guide you through the process, but you ultimately still need to customize, distribute, and analyze survey feedback based on your specific business requirements.
In this chapter, we will discuss some of the best practices for designing surveys to collect feedback from your customers and employees. At the end of this chapter, you will get to understand how to design survey questions and send surveys to maximize responses, as well as learning about common methods for analyzing survey results.
The chapter is organized as follows:
- Designing survey questionnaires
- Distributing surveys
- Analyzing survey results