Case study on an effective survey

I took a survey on my phone based on an email for a product I use. They gave me about 20 Likert scales. I don’t want to screenshot the vendor because there is no reason to embarrass them. I can set the stage. It was a one-page survey focused on my use of their online service. There were no questions on the page, only labels such as Internationalization, Reporting and Auditing, Performance, System of Record Integration, and Web Interface on a scale from 1 (Less) to 7 (Excellent). We won’t mention the company, but many use their products. We will call them CircleRize.

Let’s discuss the positive and negative things learned from this case study.

The positive things include the following:

• Before this page, they asked a Net Promoter Score question (1 to 10 scale). We will cover Net Promoter Score in more detail in Chapter 10, Monitoring and Evaluation. This single market research question determines whether a customer would...