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TYPO3 4.2 E-Commerce

You're reading from   TYPO3 4.2 E-Commerce Design, build, and profit from a sophisticated feature-rich online store using TYPO3

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Product type Paperback
Published in May 2010
Publisher Packt
ISBN-13 9781847198525
Length 212 pages
Edition 1st Edition
Tools
Concepts
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Toc

Table of Contents (15) Chapters Close

TYPO3 4.2 E-Commerce
Credits
About the Authors
About the Reviewers
1. Preface
1. TYPO3 Installation and Extension Selection FREE CHAPTER 2. Template Configuration 3. Singularity of TYPO3 E-Commerce Plugins 4. Catalogue—Setting Up Online Shop Requirements 5. Shop Users—Profiles for Unregistered and Registered Users 6. Navigation Inside the Online Shop and Content Search 7. Ordering Organization—Modules of Payment and Delivery 8. Administrative Interface in TYPO3 9. Online Shop SEO Development 10. Managing and Marketing Your Site

Implementing SEO solutions


The implemented SEO principles can be divided into three groups:

  • Minimum (technical) SEO requirements—the implementation of which does not require much time or specific knowledge

  • Optimal SEO requirements (categorization, successful page structure)—requires more time and a certain amount of knowledge

  • Long-term SEO—requires continuous work with the website content in order to achieve good Google search results and to maintain them

We advise you to fulfil at least the minimum SEO requirements for your web page. The optimal SEO requirements can be fulfilled in the course of time along with developing the popularity of your online shop and with traditional advertising activities.

But in order to fulfil long-term SEO requirements, we advise using the services of a professional company or training one of your employees who would, on a daily basis, follow the content of the web page, make necessary amendments, analyze the effectiveness of the SEO principles' implementation...

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