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The Data Analysis Workshop

You're reading from   The Data Analysis Workshop Solve business problems with state-of-the-art data analysis models, developing expert data analysis skills along the way

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Product type Paperback
Published in Jul 2020
Publisher Packt
ISBN-13 9781839211386
Length 626 pages
Edition 1st Edition
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Authors (3):
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Konstantin Palagachev Konstantin Palagachev
Author Profile Icon Konstantin Palagachev
Konstantin Palagachev
Gururajan Govindan Gururajan Govindan
Author Profile Icon Gururajan Govindan
Gururajan Govindan
Shubhangi Hora Shubhangi Hora
Author Profile Icon Shubhangi Hora
Shubhangi Hora
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Toc

Table of Contents (12) Chapters Close

Preface
1. Bike Sharing Analysis 2. Absenteeism at Work FREE CHAPTER 3. Analyzing Bank Marketing Campaign Data 4. Tackling Company Bankruptcy 5. Analyzing the Online Shopper's Purchasing Intention 6. Analysis of Credit Card Defaulters 7. Analyzing the Heart Disease Dataset 8. Analyzing Online Retail II Dataset 9. Analysis of the Energy Consumed by Appliances 10. Analyzing Air Quality Appendix

Data Analysis

One important thing to keep in mind while analyzing data is you need to understand what it is capable of telling you. Noting down some questions you think your data can answer helps you determine a path for your analysis.

Take a look at the retail DataFrame that we updated in Exercise 8.02, Preparing Our Data; it has 15 features. These features define who bought how much of what in which country at what time on what day in which month in which year. We can use combinations of these features to provide us with a lot of insights that would answer the following questions:

  1. Which customers placed the most and fewest orders?
  2. Which customers spent the most and least money?
  3. Which months were the most and least popular for this online retail store?
  4. Which dates of the month were the most and least popular for this online retail store?
  5. Which days were the most and least popular for this online retail store?
  6. Which hours of the day were most and least...
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