Search icon CANCEL
Subscription
0
Cart icon
Your Cart (0 item)
Close icon
You have no products in your basket yet
Save more on your purchases now! discount-offer-chevron-icon
Savings automatically calculated. No voucher code required.
Arrow left icon
Explore Products
Best Sellers
New Releases
Books
Videos
Audiobooks
Learning Hub
Conferences
Free Learning
Arrow right icon
Arrow up icon
GO TO TOP
Practical UX Design

You're reading from   Practical UX Design A foundational yet practical approach to UX that delivers more creative, collaborative, holistic, and mature design solutions, regardless of your background or experience

Arrow left icon
Product type Paperback
Published in Apr 2016
Publisher Packt
ISBN-13 9781785880896
Length 232 pages
Edition 1st Edition
Arrow right icon
Author (1):
Arrow left icon
Scott Faranello Scott Faranello
Author Profile Icon Scott Faranello
Scott Faranello
Arrow right icon
View More author details
Toc

The principles of good design

 

A poorly-designed product is not only uglier than a well-designed one but it is of less value and use. Worst of all it might be intrusive.

 
 --Dieter Rams

Remember the time when banner ads were everywhere? Remember how they used to blink and obstruct your view continue opening on screen until you had to literally close your browser to make them stop? These types of ads may no longer exist, but ads are still very much with us, replaced by clever advertising that we are often not even aware exists. Perhaps, you have seen them. Here is an example:

Did you spot the ad in the image above? It is not easy to see, especially if you are not looking for it. That's because this is a form of advertising, called "native advertising," designed to look exactly like the rest of the content on the page. Native advertising has become so prevalent that CNN created its...

lock icon The rest of the chapter is locked
Register for a free Packt account to unlock a world of extra content!
A free Packt account unlocks extra newsletters, articles, discounted offers, and much more. Start advancing your knowledge today.
Unlock this book and the full library FREE for 7 days
Get unlimited access to 7000+ expert-authored eBooks and videos courses covering every tech area you can think of
Renews at $19.99/month. Cancel anytime