Live operations

The key objectives of any business are to build, retain, and monetize its customer base. This means that releasing a quality product is just the beginning!

You’ll need to maintain a level of support for your game as soon as it becomes permanently available to the public. This could be a public beta, Steam early access, or a so-called soft launch (low-key deployment in a few handpicked territories, for example, Australia, Netherlands, Canada, or the Philippines).

The success of any live title depends on the publisher’s ability to double down on their investment and maintain a dedicated team to execute the key aspects of live ops:

• Content and feature updates: Keeping the game feeling fresh, bug-free, and relevant
• Balancing improvements: Addressing both dominant and underplayed strategies based on analytics and player sentiment
• Customer support: Creating and policing your in-game and online community, and sharing customer sentiments...