Building your communication plan
A communication plan is a detailed tactical action outline used to execute your communication strategy. It is important to keep in mind the difference between a strategy and a plan. Strategy revolves around developing the key messages that you want to convey to your audience, and why, how, and what do you expect to achieve out of this exercise. A plan is a tactical design for delivering that strategy. You should involve the communications department of your organization to build this. If you are a small business and do not have a formal communications department, enlist the services or advice of a specialist. Your Big Data strategy and your communication strategy are the two guiding pillars for building the plan, so review them in conjunction before you start the development process.
Your communication plan will comprise many pieces of information, such as the following:
Objective
Audience
Key messages
Message delivery format
Delivery channel
Individual or group...
