You're reading from Growth Product Manager's Handbook Winning strategies and frameworks for driving user acquisition, retention, and optimizing metrics

Product type Paperback

Published in Jan 2024

Publisher Packt

ISBN-13 9781837635955

Length 292 pages

Edition 1st Edition

Concepts

Product Management

Author (1):

Eve Chen

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Table of Contents (19) Chapters

Preface

1. Part 1: A User-Centric Management Strategy

2. Chapter 1: Introduction to Growth Product Management FREE CHAPTER

3. Chapter 2: Understanding Product-Led Growth Management Models

4. Chapter 3: Understanding Your Customers

5. Part 2: Demonstrating Your Product’s Value

6. Chapter 4: Unlocking Success in Product Strategy and Planning

7. Chapter 5: Setting the Stage for a Powerful Product-Led Enterprise

8. Chapter 6: Defining and Communicating Your Product Value Proposition

9. Part 3: A Successful Product-Focused Strategy

10. Chapter 7: The Science of Growth Experimentation and Testing for Product-Led Success

11. Chapter 8: Define, Monitor, and Act on Your Performance Metrics

12. Chapter 9: Guiding Your Clients to the Pot of Gold

13. Part 4: Winning the Battle and the War

14. Chapter 10: Maintaining High Customer Retention Rates

15. Chapter 11: Unlocking Wallet Share through Expansion Revenue

16. Chapter 12: The Future of a Growth Product Manager

17. Index

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The evolving landscape of growth product management

The field of growth product management is undergoing a profound evolution. As consumer behaviors, technologies, and distribution channels continuously transform, growth product managers must actively adapt to spearhead innovation. By embracing agility, pursuing continuous learning, and leveraging advancing technologies, growth product managers can thrive amid volatility.

The technological imperative for adaptability

We live in a time of unprecedented technological change that compels adaptation. Emerging technologies such as artificial intelligence (AI) and automation are reshaping products and services. Netflix harnesses AI algorithms to deliver personalized recommendations, keeping subscribers engaged longer. Such innovations demonstrate how technology can transform user experiences when strategically implemented.

However, integrating innovative technologies into product design is complex. It requires growth product managers...