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Growth Product Manager's Handbook

You're reading from   Growth Product Manager's Handbook Winning strategies and frameworks for driving user acquisition, retention, and optimizing metrics

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Product type Paperback
Published in Jan 2024
Publisher Packt
ISBN-13 9781837635955
Length 292 pages
Edition 1st Edition
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Author (1):
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Eve Chen Eve Chen
Author Profile Icon Eve Chen
Eve Chen
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Toc

Table of Contents (19) Chapters Close

Preface 1. Part 1: A User-Centric Management Strategy
2. Chapter 1: Introduction to Growth Product Management FREE CHAPTER 3. Chapter 2: Understanding Product-Led Growth Management Models 4. Chapter 3: Understanding Your Customers 5. Part 2: Demonstrating Your Product’s Value
6. Chapter 4: Unlocking Success in Product Strategy and Planning 7. Chapter 5: Setting the Stage for a Powerful Product-Led Enterprise 8. Chapter 6: Defining and Communicating Your Product Value Proposition 9. Part 3: A Successful Product-Focused Strategy
10. Chapter 7: The Science of Growth Experimentation and Testing for Product-Led Success 11. Chapter 8: Define, Monitor, and Act on Your Performance Metrics 12. Chapter 9: Guiding Your Clients to the Pot of Gold 13. Part 4: Winning the Battle and the War
14. Chapter 10: Maintaining High Customer Retention Rates 15. Chapter 11: Unlocking Wallet Share through Expansion Revenue 16. Chapter 12: The Future of a Growth Product Manager 17. Index 18. Other Books You May Enjoy

Growth product managers as change agents

While discussing ethics and examining failure informs responsible innovation, the immense opportunities for positive global impact through growth product management should equally inspire. Technology wields unmatched power to drive societal, diplomatic, and sustainability progress by empowering human connections, advancing access, and multiplying the impacts of purpose-driven organizations. Growth product managers in particular serve uniquely as change agents that guide product evolution through data-driven user feedback loops. Let’s explore avenues for leveraging technology as a force for good.

Just as poor product direction negatively affects consumers, as shown through fiascos such as Theranos, so too can ethically led growth teams bring immense opportunity by connecting human needs with technology capabilities.

Advancing financial and social access

Connectivity stands as a prerequisite for access to the exponential benefits...

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