Summary

Optimizing revenue growth from an existing customer base has become an imperative focus area for PLG companies striving to maximize customer lifetime value and drive sustainable scalability over the long term.

This comprehensive chapter provided you with an end-to-end strategic playbook so that you can sustainably scale revenue by nurturing greater wallet share from loyal user bases. It underscored the immense yet hidden value present within existing subscribers that can be responsibly unlocked through relentless improvement grounded in understanding customer needs.

We began by providing an analytical toolkit for diagnosing expansion opportunities and tracking iterative impact. The following key metrics were highlighted:

• ARR and iARR, which help gauge renewal performance and signal revenue growth efficiency
• ARPU, which quantifies pricing power and retention potential
• Renewal rates, which help with predicting longer-term subscriber revenue retention
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