Explore Google Analytics to become familiar with its features
Get an in-depth understanding of the Google Analytics dashboard and how to use it effectively
Track non-page view actions such as video views and downloads in Google Analytics

Description

Google Analytics has become an integral part of business and marketing in most organizations. Having the right level of knowledge of Google Analytics will help you gain a competitive edge among your peers. In this video course, you’ll learn how to use Google Analytics to measure the performance of your website and marketing programs. The course begins with an introduction to web and digital analytics to help you to understand how Google Analytics works. Next, you’ll sign up for a Google Analytics account, install Google Analytics, and connect your Google Analytics account to a demo account. Moving ahead, you’ll explore Google Analytics reports to generate reports and track events and conversions. Toward the end, you’ll create views, views filters, and goals and track campaigns in Google Analytics. By the end of this course, you’ll have gained the knowledge and insights needed to direct your marketing efforts for success by measuring the performance of your digital marketing plan with the help of Google Analytics. All the codes and supporting files for this course will be available at- https://github.com/PacktPublishing/Google-Analytics-for-Beginners---Zero-to-Hero

Who is this book for?

If you are looking to start a career in digital marketing or want to use Google Analytics to measure the effectiveness of digital marketing plan, then this course is for you. You’ll develop the skills you need to analyze your website performance and visitors. Whether you are an individual running your blog or are responsible for a corporation’s marketing plan, you’ll find this course useful.