You're reading from Empowering Marketing and Sales with HubSpot Take your business to a new level with HubSpot's inbound marketing, SEO, analytics, and sales tools

Product type Paperback

Published in Jul 2022

Publisher Packt

ISBN-13 9781838987145

Length 476 pages

Edition 1st Edition

Tools

HubSpot

Concepts

Marketing

Author (1):

Resa Gooding

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Table of Contents (20) Chapters

Preface

1. Part 1: HubSpot – Starting Off HubSpot

2. Chapter 1: Overview of HubSpot – What you MUST Know FREE CHAPTER

3. Chapter 2: Generating Quick Wins with HubSpot in the First 30 Days

4. Chapter 3: Using HubSpot for Managing Sales Processes Effectively

5. Chapter 4: Empowering Your Sales Team through HubSpot

6. Part 2: Scaling Your Business with HubSpot

7. Chapter 5: Increasing Online Visibility Using HubSpot's SEO Tool

8. Chapter 6: Getting Known Through Social Media on HubSpot

9. Chapter 7: Expanding Your Reach with Paid Ads Managed on HubSpot

10. Chapter 8: Conducting a Portal Audit

11. Chapter 9: Converting Your Visitors to Customers

12. Chapter 10: Revive Your Database with HubSpot Email Marketing Tools

13. Chapter 11: Proving That Your Efforts Worked Using the Reports

14. Part 3: Is HubSpot Right for Your Business?

15. Chapter 12: Inbound or Outbound – Which Is Better for Your Business?

16. Chapter 13: Leveraging the Benefits of the Marketing Flywheel

17. Chapter 14: Using HubSpot for All Types of Businesses

18. Assessments

19. Other Books You May Enjoy

Gaining insights from the analytics in the SEO report to further increase your website traffic

After you've created a pillar page and an informative cluster, it is time to analyze and see your content performance.

By navigating to Marketing | Website | SEO | Topics, select the topic you would like to analyze. Then click on the Content Performance tab at the top of the page.

This page is segmented into two sections:

Pillar Page: This shows the performance of the pillar page as it relates to time per page and bounce rate.
Subtopic content: This shows the measures of the subtopic pages, such as time per page view and bounce rate.

Figure 5.22 – Analyzing the pillar page's overall performance

Subtopic content looks at the subtopic keywords, time per page views, inbound links, bounce rate, and link to the pillar page.

Figure 5.23 – Understanding the results of the subtopic keywords

If the content...

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Gaining insights from the analytics in the SEO report to further increase your website traffic

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Table of Contents (20) Chapters