The Design Sprint
The Design Sprint has become a popular practice to support product research. It is a five-day customer-centric process for rapidly solving a key challenge, creating new products, or improving existing ones. Design Sprints enable you to:
- Clarify the problem at hand and identify the needs of potential users.
- Explore solutions through brainstorming and sketching exercises.
- Distill your ideas into one or two solutions that you can test.
- Prototype your solution and bring it to life.
- Test the prototype with people who would use it.
The process phases include Understand, Define, Sketch, Decide, Prototype, and Validate.
The aim is to fast-forward into the future to see your finished product and customer reactions, before making any expensive commitments. It is a simple and cheap way to validate major assumptions and the big question(s) and point to the different options to explore further through delivery. This set of practices reduces risks...
