Part 4: Hands-On and Conclusion

In the final part of this book, three hands-on exercises and use cases will be presented. These exercises are modeled from common, real-life data analytics challenges and data sources that teams have used to start a data analytics function. The use cases and approaches can be utilized with your own company data. This part is intended to accelerate your ability to gain insights, deliver value, and begin building a strong data analytics practice. Finally, the book will conclude with future directions to explore and be aware of in the rapidly evolving field of data analytics.

This part has the following chapters:

• Chapter 11, Hands-On Exercise – Analyzing Advertising Data
• Chapter 12, Hands-On Exercise – Analyzing Transportation Data
• Chapter 13, Hands-On Exercise – Analyzing Customer Support Data
• Chapter 14, Summary and Future Directions