Summary
In this chapter, we've embarked on a journey of discovery, unraveling the essential pillars that form the bedrock of a successful sales enablement program. We delved into three top critical components that can make all the difference in your sales enablement efforts: sales enablement collateral, the power of sales enablement tools, and the vital metrics that hold the key to measuring success. Understanding and optimizing these elements enables you to pave the way for a thriving sales enablement program that empowers your sales team to achieve better results.
As we step into the final part of this book, a critical subject awaits us: stakeholder management. Throughout this part, our primary focus centers on effectively handling both internal and external stakeholders. This skill is the art of nurturing robust relationships and maintaining clear communication with all involved parties throughout the product journey, be it within or beyond your organization. Internally...
