Use case
Sam Maccoll Financial is a financial services organization based in Perth, Scotland. They are focused on providing quality individuals and corporate financial services with a special focus on individual retirement planning. They employ over 3,000 employees in Scotland. The majority of their branches are in Scotland, but they are slowly expanding into England and parts of Ireland and Wales.
The company's focus on long term buy-and-hold investments has meant that their retirement and investment products fared comparatively well in the sub-prime downturn due to limited exposure. This has meant that they have grown rapidly over the last 18 months and anticipate further growth. They found that many customers take multiple products from the Sam Maccoll portfolio; they want to encourage this as it increases "stickiness".
They have had online banking available for checking and savings account products since their inception, but they now want to add their other products to enable self-service...