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WordPress Search Engine Optimization- Second Edition

You're reading from   WordPress Search Engine Optimization- Second Edition A complete guide to dominating search engines with your WordPress site

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Product type Paperback
Published in Oct 2015
Publisher
ISBN-13 9781785887642
Length 318 pages
Edition 1st Edition
Concepts
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Toc

Table of Contents (14) Chapters Close

Preface 1. Getting Started – SEO Basics FREE CHAPTER 2. Optimizing WordPress for SEO 3. Researching and Working with Keywords 4. Understanding Technical Optimization 5. Creating Optimized and Engaging Content 6. Link Building 7. Using Social Media 8. Avoiding Black Hat Techniques 9. Avoiding SEO Mistakes 10. Testing Your Site and Monitoring Your Progress A. WordPress SEO Plugins B. Other SEO Resources Index

Creating reliable and text-based navigation

WordPress automatically generates simple, text-based navigation that works well for both users and search spiders. Site visitors employ your website's navigation to browse your site and find content. Search engines use your navigation in a similar way, with a twist. Search engines follow the links in your navigation to find and index your pages. In addition, search engines use the text in your navigational links to reliably determine the topic of the destination page. In other words, the text you use in your navigation is a search engine ranking factor.

Tip

Avoiding image links in navigation

It is possible to create a navigation menu that employs images instead of text. However, when a search engine spider encounters an image link with no anchor text, the search engine has no text to define that element for the destination page. So, for search optimization, it's clearly better to use text links rather than image links in navigation.

Luckily...

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