Integrating events into your CRM strategy

One of the challenges of writing a book about software like CiviCRM is that it's really easy to remain modularized, and consequently, it would be easy for you to approach the software in a purely modularized way. That's fine to a large extent; you will naturally think and be structured around these blocks of functionality such as events, members, donations, case management, and so on. However, every so often, it's good to think outside of those modularized boxes and push beyond to realize the full potential of the software.

You've created an event, published the registration form, collected registrations, pulled your attendance list, printed name badges, and presented a report to your Board of Directors. In short, you've experienced a successful event management process.

However, what have you done to invite attendees to take further action? Perhaps become involved in a committee, sign up for an e-newsletter, or join the organization as a member?

As...