DX Law #4: It's About Creating New Digital Assets
Digital Transformation is about creating new digital assets—Analytic Profiles and analytic modules—that leverage customer, product and operational insights (propensities) to drive granular decisions and hyper-individualized prescriptive recommendations.
Organizations need to build new digital assets—Analytic Profiles (or Digital Twins) and composable, reusable, continuously learning analytic modules—that codify the customer, product, and operational insights (propensities) that provide the fuel for the organization's digital transformation.
As I discussed in Chapter 3, A Review of Basic Economic Concepts, Analytic Profiles capture detailed predictive insights (propensities) for each of the organization's key business or operational entities or assets that facilitate the delivery of hyper-individualized, predictive customer engagement and product usage and performance recommendations...
