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The Art of CRM

You're reading from   The Art of CRM Proven strategies for modern customer relationship management

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Product type Paperback
Published in May 2019
Publisher
ISBN-13 9781789538922
Length 360 pages
Edition 1st Edition
Concepts
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Author (1):
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Max Fatouretchi Max Fatouretchi
Author Profile Icon Max Fatouretchi
Max Fatouretchi
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Table of Contents (13) Chapters Close

Preface Introduction FREE CHAPTER 1. What is CRM? 2. Getting to Know Your Customer 3. Conceptualizing the CRM Design from Business Requirements 4. Architecting Your CRM Solution – Preparing for Today and Tomorrow 5. Utilizing Artificial Intelligence and Machine Learning in Your CRM STRATEGY 6. GDPR and Regulatory Compliance 7. CRM Integration Strategies 8. Cloud Versus On-premise Versus Hybrid – The Deployment of a CRM Platform 9. CRM Differentiators Other Books You May Enjoy Index

Evolution of AI

AI is not a new idea. It has been around since the 1940s, when it was a key component in science fiction films as a story-telling device. The algorithms and theories that underpin the modern AI systems that we're used to using in our daily lives have their roots as far back as the 1950s.

The first computer programs in the 1960s and 1970s were followed with LISP, a high-level programming language. Then, as far back as 30 years ago, in the 1980s, the first machines with real AI systems, as we know them today, were developed.

By 1985, the market for AI had reached over a billion dollars in value, which in today's money is over $2.3 billion. For new technology, that's very impressive. By the late 1990s, we began to see AI being used for logistics, data mining, medical diagnosis, and in countless other areas.

In 2019, what's new is access to huge data, which we have gained through the Internet and cloud usage, as well as through business applications on-premise...

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