Choosing a mood and style for the commercial
When scoring a commercial, the first thing to consider is what music, style, or mood will benefit or be suitable for the commercial. This is where knowledge of audio branding comes in handy. Audio branding is a process where a brand makes a product, and then a sound or tune that’s been specifically composed for the brand is merged with the product to represent the brand. It gives the brand a new, recognizable identity and connects the audience with the brand through sound on an emotional level.
When a car commercial is made, a lot of thought is given to the product that is going to be featured and also the audience that would buy the product. Knowing what the audience would be interested in, what type of sound they might like to listen to, and what would draw them into buying a car like this needs to be considered when choosing the music.
As a broader example, if you’re scoring for a specific brand that you can find at...
