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Key benefits

See the latest best practice Salesforce administration principles, gain real-world advice, and understand critical design considerations to set up and customize Salesforce CRM

This is a pragmatic guide to the key functions of customizing and setting up the application for enterprise security, user and data management, process automation, analytics, and mobile features

Step-by-step navigation and descriptions of the features of Salesforce CRM platform and clear guidance on the customization and administration of the application

Identify what is covered to create your own improved study guide for the certified administrator examination

Description

Salesforce CRM’s Winter ’17 release offers a host of new features for CRM designed to transform your sales and marketing requirements. With this comprehensive guide to implementing Salesforce CRM, administrators of all levels can easily acquire deep knowledge of the platform. The book begins by guiding you through setting up users and the security settings and then progresses to configuration, data management, and data analytics. We swiftly move on to the setting up of organization wide features that affect the look and feel of the application. Process automation and approval mechanisms are covered next, along with the functional areas of Sales Cloud, Service Cloud, Marketing Cloud, and Salesforce Chatter. This book details Salesforce CRM system administration in a practical way and is an invaluable reference for both new administrators and experienced professionals. At the end of the book, techniques to further enhance the system and improve the return on investment Salesforce mobile apps and mobile administration are covered, along with Salesforce Adoption Manager. Every chapter is complete with a section containing example questions of the type that you might encounter in the certification examination.

Who is this book for?

This book is for administrators who want to develop and strengthen their Salesforce CRM skills in the areas of configuration and system management. Whether you are a new administrator or a more experienced professional, this book will enhance your knowledge and understanding of the features of Salesforce CRM.

What you will learn

Manage and administer user records and password policies

Configure and control the various organization-wide user interface features in Salesforce CRM

Set up and maintain users, profiles, and permission sets and administer appropriate security and login access mechanisms

Apply organization security

Understand the capabilities of the Salesforce CRM sharing model

Create, delete, and customize fields, page layout, and list views for custom and standard objects

Find out how Apex and Visualforce coding can be used in Salesforce CRM

Implement the mechanisms for data management

Discover the tools to import, update, transfer, and mass delete data

What do you get with eBook?

Instant access to your Digital eBook purchase

Download this book in EPUB and PDF formats

Access this title in our online reader with advanced features

DRM FREE - Read whenever, wherever and however you want

Frequently bought together

€45.99

Learning Salesforce Visual Workflow and Process Builder

€41.99

Salesforce CRM - The Definitive Admin Handbook

€49.99

Total € 137.97

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Amazon verified reviews

S. Kane Jan 31, 2018

I was shocked at the price for this and then when I ready through it, it was not even edited?! I would not buy it again. Better options out there, only confused me more.

Amazon Verified review

Chris Dec 06, 2017

A handful of typos and some topics are too lightly covered

MaRe Jun 03, 2018

Ich habe meine Zertifizierung gemacht und muss sagen, dass nur das Buch nicht reicht. Es fehlen viel zu viel Details die abgefragt werden. Dafür, dass es lediglich einen Überblick gibt ist es einfach zu teuer. Ich empfehle für die Zertifierung Trailhead (25 Badges) und die Seite focusonforce, damit habe ich es geschafft.

Reji Jun 06, 2018

Pros:The book has covered most of the essentials from a Sales force Admin perspective. You can use the book as an additional reference while preparing for ADM 201.Cons:Proof reading is pathetic. Lots of typos.Could have been more elaborate. Few topics are explained as one liners.

R. Mathieson Mar 17, 2017

This book could be amazing, but it is full of typos and incorrect information. Each chapter contains a test and the answers they provide are actually wrong!!! Whilst I will compliment the book on its content level, there needs to be a serious review of detail. Not great for newbies who don't know otherwise.

Salesforce CRM - The Definitive Admin Handbook: A Deep-dive into the working of Salesforce CRM , Fourth Edition

What do you get with eBook?