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Gamification for Product Excellence

You're reading from   Gamification for Product Excellence Make your product stand out with higher user engagement, retention, and innovation

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Product type Paperback
Published in Sep 2023
Publisher Packt
ISBN-13 9781837638383
Length 350 pages
Edition 1st Edition
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Authors (3):
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Mike Hyzy Mike Hyzy
Author Profile Icon Mike Hyzy
Mike Hyzy
Bret Wardle Bret Wardle
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Bret Wardle
Mr. Gabe Zichermann Mr. Gabe Zichermann
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Mr. Gabe Zichermann
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Table of Contents (15) Chapters Close

Preface 1. Chapter 1: Gamification Basics 2. Chapter 2: Gamification for Product Managers FREE CHAPTER 3. Chapter 3: Gamification Frameworks and Experts 4. Chapter 4: Understanding Your User 5. Chapter 5: Game Mechanics and Psychology 6. Chapter 6: Designing a Gamification Strategy 7. Chapter 7: Implementing Your Gamification 8. Chapter 8: Challenges and Limitations in Gamification 9. Chapter 9: Selling Your Gamification Strategy 10. Chapter 10: Gamifying Your Product Development Processes 11. Chapter 11: Case Studies and Best Practices 12. Chapter 12: The Future of Gamification 13. Index 14. Other Books You May Enjoy

Gamification frameworks and methodologies

A framework or methodology is a holistic way to take on gamification (or any task, for that matter). Some of the frameworks we will discuss are a little older than others, and some are more widely known. But all of them offer some guidance into how you could build gamified design into your product or service. Your tendency might be to gravitate toward one or two frameworks that sound appealing to you, and in some cases, that might be fine, but understanding each of the concepts within might provide you with something that could be easily applied to your project. The explanations provided are overviews, and with each framework, there might be a whole book’s worth of explanations. If any of the frameworks herein seem like they might work, it is worth seeking out further detail.

The MDA framework

The MDA framework is a formal approach to understanding games and their design. The MDA framework was introduced in a paper titled MDA:...

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