5 tips for better focus groups

Focus groups are an incredibly flexible meeting. As such, here are five tips (and a bonus suggestion!) for conducting better focus groups.

Joe Gerstandt, speaker and advisor specializing in authenticity, diversity, and inclusion, emphasizes the importance of commitment:

"In my experience, any and all social/group processes tend to suffer from lack of clarity. I think that leaders tend to overlook the importance of providing real clarity about what we are doing (are we sharing information, are we brainstorming, are we making a decision, if we are making a decision how are we making that decision, etc.) as a group and how are we expected to participate (what kind of input do you want from us, is it expected/safe for us to disagree, what does respectful disagreement look like, etc.) as individual members. When I am trying to help a group meet differently, I focus a lot on clarity and also the commitments that we make to each other on the front end (and I think that...