To get the most out of this book

• This book can be read as a guide to establishing and building an analytics function and has been written as if the reader would read the book from beginning to end to learn about the particular requirements of building an analytics team.
• The book can also be used as a reference guide that can be put on the shelf and referred to over time as challenges and obstacles present themselves.
• The book is most valuable and useful to people who are:
  • planning to start the process of building a new analytics function in a corporation
  • evolving an existing analytics function from one structural and operational type to another.

Download the color images

We also provide a PDF file that has color images of the screenshots/diagrams used in this book. You can download it here: https://static.packt-cdn.com/downloads/9781800203167_ColorImages.pdf.

Conventions used

Bold: Indicates a new term or an important word.