The CMO and CPO—Convergence Between Privacy and Security

By now, you have had the opportunity to discover the responsibilities and roles of most CxOs as they relate to cybersecurity in an organization. The Chief Marketing Officer (CMO) has the job of leading a company’s efforts to create, communicate, and provide value-added solutions to consumers, clients, and business partners. This includes collecting data used to determine marketing strategies. When it comes to protecting employee data and customer information, the Chief Privacy Officer (CPO) is the executive responsible for putting in place policies and procedures and ensuring compliance with privacy laws and regulations. Privacy policies should outline how businesses handle information obtained from customers, clients, and employees.

In simple words, a CMO aims to collect data and ensure the expansion of business with leads, while the CPO may slow down that process by managing the risk of noncompliance during...