Selling AI – product management as a higher octave of sales

With AI product management, you’re selling in a number of ways. There’s the traditional sense of selling, which is this: creating a product that your market wants to buy. This is inherent in any traditional PM role. Your understanding of your market, your product, and your sales force is one where you’re confident in the solution you’re bringing to market, your solution’s performance, and your sales force’s ability to articulate the value of the solution you’re building. Then, there’s the opportunity and challenge AI presents: the ability to sell the AI functionality itself.

Earlier in this book, we mentioned the difficulty AI/ML projects have in being deployed into production; this happens for a number of reasons, but among the top reasons is the inability to sell the value of AI to the broader organization. This will be incredibly relevant to any PM who...