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You're reading from Advertising on Google: The High Performance Cookbook Cracking pay-per-click on Google can increase your visitor numbers and profits. Here are over 120 practical recipes to help you set up, optimize and manage your Adwords campaign with step-by-step instructions.

Product type Paperback

Published in Jun 2013

Publisher

ISBN-13 9781849685849

Length 372 pages

Edition Edition

Concepts

High Performance Programming

Author (1):

Kristina Cutura

View More author details

Table of Contents (20) Chapters

Advertising on Google: The High Performance Cookbook

Credits

About the Author

About the Reviewers

www.PacktPub.com

Preface

1. Researching the Market and Competition and Setting Goals FREE CHAPTER

2. Setting up Your Account

3. Tracking beyond the Click

4. Structuring Your Account

5. Creating Relevant Keywords

6. Writing Compelling Ads

7. Budgets and Bidding

8. Running Display Ads

9. Remarketing to Past Visitors

10. Reporting and Analysis

11. Optimizing Performance

12. Advanced Strategies and Features

13. Managing AdWords

Index

Importing goals from Google Analytics into AdWords

Goals in Google Analytics are similar to conversions in AdWords, in that they can help you track specific behaviors on your website, such as sign ups or sales. If you already have a goal (or multiple goals) created in your Google Analytics account, you can import them into AdWords as conversions. This will enable you to see how your ad efforts relate to specific goals you already decided to track via Google Analytics, without needing to set up AdWords' conversion tracking and add an additional pixel to your website.

Getting ready

In order to be able to import Analytics' goals into your AdWords account, your AdWords and Google Analytics accounts will need to be linked first. You will need to enable auto tagging in AdWords, and be opted into data sharing settings in your Google Analytics account under the Account settings page in your Admin section. Finally, your AdWords ads will need to have resulted in a goal completion.