Summary

In this chapter, we covered the most obvious, common, and avoidable SEO mistakes. With the information in this chapter, you'll easily steer clear of the most typical errors.

We examined the practice of pursing the wrong keywords and continued with the common practices of selecting poor anchor text. We learned about a wide range of content that search engines can't reliably read: Flash animations, JavaScript, and image files. We looked at poor site architecture and examined what WordPress accomplishes for you, and where you'll need to step in to assure your site architecture is easily spidered by search engines and sensible to users. We furthered this inquiry to explore the advanced topic of PageRank sculpting.

We explored over-optimization of both the on-page factors, as well as the inbound links. We warned about the common practice of jumping the gun—securing inbound links that are overwhelmingly powerful when your site is brand new. We discussed the proper...