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UX for the Web
UX for the Web

UX for the Web: Build websites for user experience and usability

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UX for the Web

Stand Out from Your Competitors

Branding has been around since the time people first started trading goods. Originally, a brand was the representation of the person or company selling the goods such as a striking logo and a catchy tagline. But just as the trading industry has evolved more modern methods of trading, so have the brands to support them. Branding has evolved from being mainly a visual representation to a comprehensive sum of components that build a satisfying customer experience with the brand. It's within this sum of components that UX plays an integral role in the success of the brand. In this chapter, we'll explore the context of UX within these components, and how to utilize both to differentiate a brand from its competitors. Let's have a quick look at the topics covered in this chapter:

  • Brand identity versus brand image
  • Branding visuals, personality...

Branding in modern times

Traditional branding is rooted in the perfect balance between brand identity and brand image. The brand identity is the visible visual elements of the brand, such as the brand's name and logo, typography, colors, and design elements that distinguish the brand from other brands in the user's mind, while the brand image is a combination of the perception and experience the user has with the brand, as well as how they view the brand's personality and values.

In the new digital age, people's interaction with universally available brands has increased due to limitless access to the digital information available. For the first time, users can access vast amounts of information on the brand. Everything from advertisements, blog articles, product reviews, and so on is available for the user to access from their personal computer or mobile...

How UX differentiates a brand from competitors

SWOT analysis is a traditional marketing methodology used in strategic business planning to identify internal and external factors that can influence the company's goals; these factors can be divided into STRENGTHS, WEAKNESSES, OPPORTUNITIES, and THREATS. The first two factors are based on the internal resources, such as financial resources, employees, patents, and copyrights, that are available to the company to utilize company strengths and improve weaknesses. The last two factors are based on external influences, such as market trends, demographics, environmental and economic regulations, which affect all companies.

For a UX SWOT analysis, the traditional SWOT analysis is used as the foundation, and UX components are analyzed accordingly. From the preceding diagram, the STRENGTHS and WEAKNESSES are of your own website,...

B2B versus B2C

When designing an e-commerce website, one of the first things to determine is, who you're designing for? Are you selling to other businesses or are you selling to consumers? Designing for B2B (business-to-business) is quite different than designing for B2C (business-to-consumer). Both parties are still human at the end of the day, thus the basic UX principles apply for both approaches. It's certain aspects of the user experience that need be tweaked to cater for the user's needs, which is different if the user is actually a group of individuals (B2B) versus an individual (B2C):

  • B2C characteristics:
    • With B2C there is just one decision maker and the time it takes to make a decision is normally quick.
    • The B2C purchase is usually strongly motivated by emotion as the user is buying a product or service for themselves or someone they know. Thus the brand...

Summary

From the content in this chapter we can clearly see that branding and UX are inseparable, and methodologies used for both overlaps in some instances and combining these methodologies just strengthens the brand. The brand essence and brand guidelines should never be developed without the input of the UX team to assist with contextual input of platforms used, such as websites or mobile apps. In the next chapter, we'll use the knowledge we've gained from understanding brands better, their interaction with the user and direct and indirect competitors, to build a stronger emotional connection with the user.

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Key benefits

  • Learn everything you need to know about UX for your Web Design.
  • Design B2B, B2C websites that stand out from the competitors with this guide
  • Enhance your business by improving customer accessibility and retention.

Description

If you want to create web apps that are not only beautiful to look at, but also easy to use and fully accessible to everyone, including people with special needs, this book will provide you with the basic building blocks to achieve just that. The book starts with the basics of UX, the relationship between Human-Centered Design (HCD), Human-Computer Interaction (HCI), and the User-Centered Design (UCD) Process; it gradually takes you through the best practices to create a web app that stands out from your competitors. You’ll also learn how to create an emotional connection with the user to increase user interaction and client retention by different means of communication channels. We’ll guide you through the steps in developing an effective UX strategy through user research and persona creation and how to bring that UX strategy to life with beautiful, yet functional designs that cater for complex features with micro interactions. Practical UX methodologies such as creating a solid Information Architecture (IA), wireframes, and prototypes will be discussed in detail. We’ll also show you how to test your designs with representative users, and ensure that they are usable on different devices, browsers and assistive technologies. Lastly, we’ll focus on making your web app fully accessible from a development and design perspective by taking you through the Web Content Accessibility Guidelines (WCAG).

Who is this book for?

If you’re a designer, developer, or just someone who has the desire to create websites that are not only beautiful to look at but also easy to use and fully accessible to everyone, including people with special needs, UX for the Web will provide you with the basic building blocks to achieve just that.

What you will learn

  • •Discover the fundamentals of UX and the User-Centered Design (UCD) Process.
  • • Learn how UX can enhance your brand and increase user retention
  • •Learn how to create the golden thread between your product and the user
  • •Use reliable UX methodologies to research and analyze data to create an effective UX strategy
  • •Bring your UX strategy to life with wireframes and prototypes
  • •Set measurable metrics and conduct user tests to improve digital products
  • •Incorporate the Web Content Accessibility Guidelines (WCAG) to create accessible digital products
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Publication date, Length, Edition, Language, ISBN-13
Publication date : Sep 28, 2017
Length: 306 pages
Edition : 1st
Language : English
ISBN-13 : 9781787128477

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Product Details

Publication date : Sep 28, 2017
Length: 306 pages
Edition : 1st
Language : English
ISBN-13 : 9781787128477

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Table of Contents

11 Chapters
The Fundamentals of UX Chevron down icon Chevron up icon
Stand Out from Your Competitors Chevron down icon Chevron up icon
Creating an Emotional Connection with the User Chevron down icon Chevron up icon
Best Practices for Usability Within the User Interface (UI) Chevron down icon Chevron up icon
Set a Solid Foundation - Research and Analyze Chevron down icon Chevron up icon
Create a UX Strategy - Users and Content Chevron down icon Chevron up icon
Bring Your UX Strategy to Life with Wireframes and Prototypes Chevron down icon Chevron up icon
Building Your Product - Devices, Browsers, and Assistive Technologies Chevron down icon Chevron up icon
Optimize your UX Strategy with Iterative User Testing Chevron down icon Chevron up icon
The Basics and Benefits of Web Accessibility Chevron down icon Chevron up icon
A Practical Guide to Web Accessibility Chevron down icon Chevron up icon

Customer reviews

Rating distribution
Full star icon Full star icon Full star icon Full star icon Half star icon 4.7
(3 Ratings)
5 star 66.7%
4 star 33.3%
3 star 0%
2 star 0%
1 star 0%
A Smith Nov 03, 2017
Full star icon Full star icon Full star icon Full star icon Full star icon 5
A great guide to designing web sites in a practical, readable form focusing UX and usability issues. It provides a structured approach to researching, building and user testing focusing on concepts and practices with ample background for new comers to the field and lots of useful tips for the experts.
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Omar Cruz Sep 05, 2023
Full star icon Full star icon Full star icon Full star icon Full star icon 5
El libro llegó en perfectas condiciones 👌 y antes del tiempo esperado
Amazon Verified review Amazon
Steve Nov 23, 2017
Full star icon Full star icon Full star icon Full star icon Empty star icon 4
It’s a great book that gives a broad introduction to many of the building blocks of User Experience (not just the Web). It offers a great jumping off point for further research and reading.Marli and Cara give lots of good advice and the book is very practical. They provide lots of samples of things, like usability testing scripts, then show you how to apply the theory. There are plenty of How To sections, and they point out the links between each topic and explain them. They ask lots of great questions, and encourage the reader to do the same.Some things I particularly liked:- their table of UX methods with focus and context. It’s a great reference and is very comprehensive. I found some new things there.- mentioning version control. In my experience it’s very widespread in development teams, but it’s still rare to see it in design teams.checklists! Lots of them. They’re a great way of ensuring consistency and quality.- the emphasis on an ongoing, iterative, UX process. It can be tricky to do regular usability testing (for example), but it’s important to keep it going.- a reminder on being careful about presuming statistical significance from small samples sizes.My favourite section was “Planning, conducting, and analyzing usability tests.” For me it was a pleasing mix of learning new things and reassuring myself that I’m doing a good job of the things I already knew about.A theme that came up a few times in the book was breaking complex, difficult, tasks into smaller, more manageable, subtasks. This is great advice in general and exactly what Marli and Cara did with their book.
Amazon Verified review Amazon
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