Chapter 8. Growing Your Membership and Interacting with Members

If you are a member-based organization, whether a professional or trade association, a society, or a charitable not-for-profit using membership structures to encourage recurring support, your members are your lifeblood. They are your primary constituents and much of your organizational identity and vision is likely to revolve around serving their needs. Having an integrated system to solicit, retain, and manage your members is essential to your organization's success. As such, you will want to take advantage of CiviCRM's membership management tools.

In this chapter, we will:

• Review the initial setup and configuration of membership structures in CiviCRM

• Understand how the daily management tools work

• Solicit new members and retain existing members with online forms

• Search and build reports to track members

• Put membership in context and review other tools that will prove useful