Case Study in Summary
Case Study Classification
- Segment: B2C
- Industry: Consumer social media
- Geography: India, LATAM, Europe
- Value creation levers: Product, personalization
- Time to impact: 5 days-6 weeks
- Regulatory considerations: Medium
The Business Challenge
The social media landscape is dominated by a few global players, often leaving non-English-speaking communities underserved. Koo, a platform similar to Twitter, has a mission to cater to the 75% of the world’s population who do not speak English by allowing them to share content in a variety of languages. With support for 20 languages, Koo focuses on enhancing user engagement through features like Topics, which is the subject of this case study, and personalized content based on user interests.
Koo boasts a diverse user base that extends beyond India to countries such as Brazil, Portugal, and Nigeria, reflecting its ambition to serve a global audience. The platform might be the...
