Honing your elevator pitch and executive summary
An elevator pitch is a concise, well-practiced description of your startup and your plan, delivered with conviction and enthusiasm that your mother should be able to understand in the time it would take to ride up an elevator. Everybody knows about these, but few people seem to deliver a good one.
A good elevator pitch is not just for an elevator discussion with potential investors. Use it in every networking situation and business conference introduction. The elevator pitch should be the first few paragraphs of your business plan, your executive summary, your investor presentation, and the first page of your website. A different message everywhere is no message.
An elevator pitch should always contain the following key elements:
Problem-solution attention grabber: Open your pitch by getting the investor's attention with a marketing hook. This is a statement or question that piques their interest to want to hear more. Good hooks succinctly...
