Professional insight – understanding the impact of navigation on SEO – an interview with David Iskander of Launch Happy

My agency includes search engine optimization services with each of our custom website design engagements, and we work with David and his team at Launch Happy to do it. I asked David to share some of his best advice on setting up a site’s navigation as it relates to how people find your website through search and other organic channels:

“Website navigation is just as important as the design, copy, or animations on a website. Search engines prioritize helping people find what they are looking for quickly and easily. Therefore, a site is only as clear as its navigation.

Imagine walking into a restaurant, and the host stand, which is usually the first place you go, was in the back of the restaurant. And you couldn’t see it. You would walk in and be confused about what to do first. Do I just stand here? Do I order at a register...