External data sources
One of the downsides of having data not stored on the platform is that the end users have to move between applications and logins to view data; this causes an overhead, as the process and data are not connected.
Salesforce Connect (previously known as Lightning Connect) is a chargeable add-on feature of the platform. It has the ability to surface external data within the Salesforce user interface via the so-called External Objects and External Data Sources configurations under Setup. They offer similar functionality to Custom Objects, such as List View, Layouts, Custom Buttons, and also Reports. Additionally, it has built-in support managing integrations with specific AWS technologies, such as DynamoDB and Athena (in pilot at the time of authoring this book). These specific integrations have been built as a result of a partnership between Salesforce and AWS – you can read more about this here: https://developer.salesforce.com/blogs/2022/06/salesforce...