What is Enterprise Strategy?

Enterprise Strategies – often called competitive strategies – identify how each individual enterprise will compete within its respective market and industry. Superior enterprise strategies are imperative to the success of the business because they link the business to its markets. So, enterprise strategies form the foundation for a successful business.

Unfortunately, most enterprises don’t have a clear understanding of strategy! The following quote from Geoffrey Moore is indicative of the conversations that we have had with senior leaders, which is really concerning:

“Most strategy dialogues end up with executives talking at cross-purposes because…nobody knows exactly what is meant by vision and strategy, and no two people ever quite agree on which topics belong where.

That is why, when you ask members of an executive team to describe and explain the corporate strategy, you frequently get widely different answers...