An SA as an influencer
What is an influencer? Why would an SA want to be an influencer? An influencer is an individual who can persuade another human being to do something. This can be very powerful. If you possess this kind of power, you can influence decisions, and that too, at your will. Well, you may think that this is too much of a sci-fi, Jedi-type mind trick. But the main focus is to build a rapport with your client so that they let you help them to make decisions. They might even lean toward you for some of those decisions, and this is called the power of influence.
Being an SA, you are still a third-party vendor resource, but as you gain trust, you get to participate in those “special meetings,” which leads to you being more valuable. If you are valuable to the client, then you definitely are the apple of your employer’s eye. I think you get the idea; now, let’s see how an SA can work toward achieving this goal. Let’s be clear –...
