About the hybrid method
The hybrid method combines the survey method with user videos. It is our preferred method because the survey questions provide in-depth, self-reported feedback while the user videos allow for observation of the users' experiences.
Strengths of the hybrid method
The main advantage of this approach is the combination of user videos and self-reported feedback. This results in richer information than what would have been available in survey-only or video-only studies.
Self-reported data informed by user videos
Because of the limitations of self-reported data, we often recommend collecting user videos as a secondary source to investigate areas of concern. When reviewing the user videos, the UX researcher can form their own opinion of the user experience. We recently had an instance in a survey-based study where a participant reported that they were able to complete the task and provided no further written feedback. It was debatable whether the task was indeed completed successfully...
