Owning EA and the manifestation of an effective core foundation framework
Even financially thriving organizations have faced massive challenges because they did not pay close attention to customer dissatisfaction and negative feedback related to interactions with customer service.
These architectural gaps have had a devastating impact on prominent companies in the past. One of the primary reasons for such inadequacies lies in the fact that their digital economic model is based on an integrated solution; however, most businesses operate around product verticals. Companies tend to define customer experience based on a certain product or service, not the overall experience with the business. These are effective approaches for creating an infrastructure that delivers a top-notch experience for target audiences:
- EA and the business must align
After careful consideration, an EA team proposes changes within the business landscape. They conduct thorough research on how a...
