Chapter 5. Tools, Newsletters, Extra Income, and Statistics

This chapter will cover as many PrestaShop features as possible. There is, as I have said, so much to PrestaShop. This is an attempt to bring as much of it to your attention as possible.

First we will explore the Preferences and Tools tabs and then go on to some more great stuff like newsletters and product notifications. Then we will look at Google AdSense. This is a way of making extra income through advertisers with just a couple of clicks.

Then we will take our first look at statistics. I say our first look because we will just introduce the concept and set them up. In Chapter 9, we will see how to start using the statistics you gather. We will set up the fabulously rich PrestaShop statistics features and the free-to-use Google Analytics.

Hold on to your chair, as we are going to:

• Look at the most useful things on the Preferences tab

• Explore the best stuff on the Tools tab

• Set up a newsletter and notifications system

• Talk about running...