SEO: Search Engine Optimization

It is my opinion that people are more important than search engines when creating your content. It is true though that there are lots of things you can do and not do, to try and improve your success with search engines, as regards how many visitors they send you.

You can read enormous technical books written by greatly esteemed gurus on the subject, but consider this. Search engine companies invest vast fortunes in their systems. They do this so that they can present to their users interesting, useful, and (here is the big one) appropriate content, based on the search their user performed.

Therefore, by understanding your customer, your business, and your product niche, you will achieve far more than any trick or secret that can be shared in a book. The important questions for us now are how well do we understand our customers and which keywords and search terms will our customers use?

Which keywords should we use?

Are you using the same keywords and phrases...