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Mastering Customer Success

You're reading from   Mastering Customer Success Discover tactics to decrease churn and expand revenue

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Product type Paperback
Published in May 2024
Publisher Packt
ISBN-13 9781835469033
Length 170 pages
Edition 1st Edition
Tools
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Authors (2):
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Jeff Mar Jeff Mar
Author Profile Icon Jeff Mar
Jeff Mar
Peter Armaly Peter Armaly
Author Profile Icon Peter Armaly
Peter Armaly
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Table of Contents (16) Chapters Close

Preface 1. Part 1: Foundational Concepts for Business Success FREE CHAPTER
2. Chapter 1: Optimizing Your Key Metrics for Growth 3. Chapter 2: Building a Strong Foundation – Key Knowledge for Success 4. Chapter 3: Strategies for Effective Book of Business Management 5. Part 2: Optimizing Customer-Centric Strategies
6. Chapter 4: Streamlining Onboarding and Boosting Engagement 7. Chapter 5: Building Referenceable Customers 8. Chapter 6: Leveraging Data for Customer Success 9. Chapter 7: Building Your Customer Success Inner Circle 10. Part 3: Navigating the Customer Success Landscape
11. Chapter 8: Strategies for Retention and Expansion in Your Business 12. Chapter 9: Mastering Crisis Management for Business Resilience 13. Chapter 10: The Exciting Future of Customer Success 14. Index 15. Other Books You May Enjoy

Strategies for effective customer prioritization

Just as a chef carefully orchestrates the preparation of multiple dishes in a kitchen, considering the timing and unique requirements of each to deliver a memorable dining experience, CS professionals must adeptly prioritize their customers. They must gauge which dishes—or customers—require immediate attention and which will benefit from slow simmering, or less frequent engagement. This ensures that each customer receives the right level of support exactly when they need it, similar to how a chef quickly sears a steak versus slowly roasting a chicken.

Chefs customize dishes to accommodate the diverse palates and dietary needs of diners, and you must tailor your approach to factors such as the distinct goals, industries, and sizes of your customers. This personalized service must be balanced with the efficiency of managing the overall menu of customers. Just as a chef strives for every dish to leave the kitchen at the...

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