The basics of automation and events
The central benefit of automation is to let the platform you’re using perform the repetitive tasks you currently manually carry out, leaving you to focus on other things to support your business. For example, if you find yourself sending a monthly welcome email to people who are new to your business that month, why not let the platform do that for you? The content of your welcome emails to new subscribers is likely to be pretty consistent, so setting up a single welcome email or email series would save you a great deal of time. You could even schedule it to send more frequently than once a month; immediately or with a defined delay, whatever works for you. In that scenario, you reap the benefit of engaging your new audience members more quickly without an investment of time.
Like a lot of things we’ve talked about, the idea is that this kind of feature can save you time following some up-front investment of effort. But with this...
