The longevity marketplace
Older adults are an increasingly powerful force as workers, consumers, entrepreneurs, and active participants in their communities says Paul Irving[35], chairman of the Milken Institute Center for the Future of Aging. In contrast to the post-war generation, they are more demanding, aspirational, and discerning—and do not want to be seen as passive victims resigned to take anything on offer.
They are also increasingly socially conscious. Consumers and employees alike want to deal with businesses which are socially responsible, and more and more investors are considering Environmental, Social, and Governance (ESG) factors in portfolio selection. According to the Global Sustainable Investment Alliance[36], topics of particular interest include climate change, the effects of emerging technology, and the diversity and general composition of a company's board of directors. Demographic issues, including the impact of aging, are now joining this list...
