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Hearing the Voice of the Customer
Hearing the Voice of the Customer

Hearing the Voice of the Customer: Boost your business revenue by interpreting the customer's voice

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Key benefits

  • Acquire, store, and manage huge amounts of data
  • Understand the customer feedback in a computerized environment
  • Interpret the data to understand the customer needs

Description

Customer is king and hearing the voice of the customers is crucial for all businesses. This book will teach you how to listen to the customer’s voice in a world of modern technology. The book begins by explaining the importance of the customer's voice for a successful business and how to listen to the customer's voice and analyze it through various technologies such as OCR and voice transcription. You will also learn extraction processes such as textual extraction, transformation, and Load (ETL) processing, and turn the customer feedback into visualization using four major technologies. Moving ahead, you will analyze raw text using Taxonomy and analyze the customer feedback in the form of comments and surveys using textual ETL. You will study strategically and tactically techniques used by the corporations to become aware of the customer’s voice, and visualize the data in bar charts, continuous variable charts, pie charts, geographical chart and scatter diagrams. By the end of this book, you will be able to manage, build, and operate a corporate infrastructure that listens to the voice of the customer.

Who is this book for?

This is an ideal book for business owners, executives, and budding entrepreneurs who are interested in listening to the needs of the customers to increase revenue and market share and reduce expenses. A basic understanding of modern computer technology is recommended.

What you will learn

  • Find out the major challenges in listening to customer's voice
  • Use OCR to capture paper-based document images
  • Manage volumes of database
  • Use tableau Qlik and excel to visualize the data
  • Process customer complaints via textual ETL
  • Find out the different processes for refining the data

Product Details

Country selected
Publication date, Length, Edition, Language, ISBN-13
Publication date : Jan 20, 2018
Length: 153 pages
Edition : 1st
Language : English
ISBN-13 : 9781634623339

What do you get with eBook?

Product feature icon Instant access to your Digital eBook purchase
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Product feature icon Access this title in our online reader with advanced features
Product feature icon DRM FREE - Read whenever, wherever and however you want

Product Details

Publication date : Jan 20, 2018
Length: 153 pages
Edition : 1st
Language : English
ISBN-13 : 9781634623339

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Frequently bought together


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Table of Contents

15 Chapters
Introduction Chevron down icon Chevron up icon
1: Value Chevron down icon Chevron up icon
2: Source Chevron down icon Chevron up icon
3: Technology Chevron down icon Chevron up icon
4: Taxonomies Chevron down icon Chevron up icon
5: Text Chevron down icon Chevron up icon
6: Visualization Chevron down icon Chevron up icon
7: Restaurants Chevron down icon Chevron up icon
8: Call Centers Chevron down icon Chevron up icon
9: Airlines Chevron down icon Chevron up icon
10: Surveys Chevron down icon Chevron up icon
11: Strategy Chevron down icon Chevron up icon
12: Infrastructure Chevron down icon Chevron up icon
13: Combinations Chevron down icon Chevron up icon
Index Chevron down icon Chevron up icon
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