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Home > Game Development > Game Design > Gamification with Unity 5.x
Gamification with Unity 5.x
Gamification with Unity 5.x

Gamification with Unity 5.x: Build exhilarating gaming experiences using a wide range of game elements in Unity 5.x

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Profile Icon Lauren S. Ferro
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eBook Nov 2016 328 pages 1st Edition
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Gamification with Unity 5.x

Chapter 2.  Who or What Am I? Understanding the Player

There are approximately 7.125 billion humans on planet Earth. Each gaming experience that we design is for a small subset of these people. However, in a world with so many people it can be a daunting task when you need to design a game for any particular audience. With that said, we have a lot in common. We like and dislike similar things, even if they are for different reasons. We have consistent patterns of behavior, which have been observed both in reality (such as personality typologies) and in gaming experiences (for example, player typologies). So that you can get a better understanding about who you will be designing for, this chapter will explore the following topics:

  • To begin, The players - who are they and where are they from?, will discuss information that relates to who we are, who our audiences are, and how this all relates back to the design of our game.
  • Next, Who our application is targeting, looks at how to...

The players - who are they and where do they come from?

Imagine that the next person that you will pass on the street is your future client. It is your job to create a gaming experience that will captivate them; to keep them engaged and curious for long enough to explore the world that you have spent a tireless number of hours perfecting. What do you know about them and what do you need to know about them in order to create such a game? A few questions that immediately strike a game designer are:

  • Are they someone who responds well to challenges, or do they run from them?
  • Do they like games with a good story, or do they prefer action?
  • Or is it that they like a combination of the two?

Before we commence with the game designing process, we need to find out more about these things. We do this in order to provide an optimal game environment for not just this person, but for other people like them. For many years, attempts have been made to categorize gamers into what is known as player types. Player...

Who is our application targeting?

Due to the nature of gamified experiences relating to players on a more personal level, for example, they target changes in people's daily lifestyles; understanding the user is one of the most important considerations for any approach to be successful. Not only do user considerations include the demographics of the user, for example, who they are, and where they are from, but also the aim of the experience, the objectives that you are aiming to achieve, and outcomes that the objective(s) lead to.

Let's consider a few real-life consequences that your application/game will have on its audience:

  • For example, will a loyalty application encourage people to engage with your products/store in the areas that you're targeting it towards? Are you creating a game to teach Spanish to children, teenagers, or adults? This will change the way that you need to think about your audience. For example, children tend to be users who are encouraged to play by their...

The user

The user is the person or group of people within a particular demographic that you are targeting your experience towards. For example, you could be creating a fitness application for a 22-year-old female business student who lives in Melbourne, Australia. They could be a user who plays games on a regular basis, or someone who has never even played a game, or they could be a combination of the two. As a result, it is important that you define who your user is early on so that each decision that you make along the way is considered through their perspective.

The amount of dedication

Not everyone who plays your game may game on a regular basis. There are varying ends of the spectrum from Newbie to Hardcore gamers and the following list explains each in a bit more detail:

  • Newbie gamers are people who are more than likely trying games for the first time. They are from all ages and demographics. When creating games that include these types of gamer, it is important that you have help available...

Deciding on what you want your users to achieve

Consider the following points to determine the end goal for your users:

  • Aim: The aim of what you want your players to achieve at the end. For example, the aim of your gaming experience may be to increase productivity within users. Ultimately, without a clear aim you can begin to ask what the point of the experience is and why you are designing it. If you are unsure about your aim, chances are the player will be as well.
  • Objectives: The list of objectives includes different actions that the user must perform to achieve the listed outcomes. These can be anything from finding items, rescuing a princess, and so forth. Some objectives may be hidden and only revealed to the player after certain conditions have been met, such as unlockables. For example, an objective in a language application might be to learn grammar rules and punctuation.
  • Outcomes: The list of outcomes extends from the aim. For example, for increasing productivity, an outcome involves...

The players - who are they and where do they come from?

Imagine that the next person that you will pass on the street is your future client. It is your job to create a gaming experience that will captivate them; to keep them engaged and curious for long enough to explore the world that you have spent a tireless number of hours perfecting. What do you know about them and what do you need to know about them in order to create such a game? A few questions that immediately strike a game designer are:

  • Are they someone who responds well to challenges, or do they run from them?

  • Do they like games with a good story, or do they prefer action?

  • Or is it that they like a combination of the two?

Before we commence with the game designing process, we need to find out more about these things. We do this in order to provide an optimal game environment for not just this person, but for other people like them. For many years, attempts have been made to categorize gamers into what is known as player types. Player...

Who is our application targeting?

Due to the nature of gamified experiences relating to players on a more personal level, for example, they target changes in people's daily lifestyles; understanding the user is one of the most important considerations for any approach to be successful. Not only do user considerations include the demographics of the user, for example, who they are, and where they are from, but also the aim of the experience, the objectives that you are aiming to achieve, and outcomes that the objective(s) lead to.

Let's consider a few real-life consequences that your application/game will have on its audience:

  • For example, will a loyalty application encourage people to engage with your products/store in the areas that you're targeting it towards? Are you creating a game to teach Spanish to children, teenagers, or adults? This will change the way that you need to think about your audience. For example, children tend to be users who are encouraged to play by their parents; teenagers...

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Key benefits

  • Achieve your goals in a fun-filled way by creating gamification projects from scratch
  • Leverage the Unity 5.X toolkit to create stunning and appealing projects
  • Make your transition towards a pro project manager/ developer by learning tricks and techniques

Description

Are you looking at implementing gamification techniques for your business and wondering where to get a complete rundown of all the tricks and techniques? Well, you have come to the right place! This book will start right from the basics such as gameplay elements and their functionalities before gradually moving onto creating your first gamification project from scratch. You’ll be given the tools and shown how to perform various techniques for creating gamified applications in different contexts. Finally, you will implement various game elements into Unity, publish your own task management application, and get to know the best practices and approaches when designing gamified experiences.

Who is this book for?

If you are a project manager, game developer, or programmer who wants to create successful end-to-end gamification projects from scratch, then this is the book for you. You do not need any previous experience of working with Unity 5.X. All the details required to make the most of gamifying your projects are provided in the book.

What you will learn

  • Assess your learners' abilities by setting up challenges and quests
  • Implement the game elements that relate to the project into Unity
  • Publish your own task management application to better engage readers
  • Improve your design using methods of playtesting and iteration
  • Issue OpenBadges to recognize achievements and set up an online database to store your users achievements.

Product Details

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Publication date, Length, Edition, Language, ISBN-13
Publication date : Nov 28, 2016
Length: 328 pages
Edition : 1st
Language : English
ISBN-13 : 9781786462244
Vendor :
Unity Technologies
Category :
Game Development
Languages :
C#
Concepts :
Game Design
Tools :
Unity

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Publication date : Nov 28, 2016
Length: 328 pages
Edition : 1st
Language : English
ISBN-13 : 9781786462244
Vendor :
Unity Technologies
Category :
Game Development
Languages :
C#
Concepts :
Game Design
Tools :
Unity

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Table of Contents

10 Chapters
1. The Anatomy of Games Chevron down icon Chevron up icon
1. The Anatomy of Games
Not just pixels and programming
Playing to learn
Gamify all things with gamification
What is game design?
Competency and complacency; where do we draw the line?
Summary
2. Who or What Am I? Understanding the Player Chevron down icon Chevron up icon
2. Who or What Am I? Understanding the Player
The players - who are they and where do they come from?
Who is our application targeting?
The user
Deciding on what you want your users to achieve
Creating a user profile system in Unity
Summary
3. An Engaged Player is a Happy Player Chevron down icon Chevron up icon
3. An Engaged Player is a Happy Player
Keeping 'em engaged
How am I doing?
Someone call a doctor!
On point!
You've come this far, keep going
Showing off how awesome you are
Taking in the view with dashboards
There is no I in team
Summary
4. Organized Chaos - Getting Ideas Out of Your Head and on to Paper Chevron down icon Chevron up icon
4. Organized Chaos - Getting Ideas Out of Your Head and on to Paper
Brainstorming - getting it all out on the table
Tools and methods for getting ideas out and organizing thoughts
Brainstorming activities
Implementing a brainstorming tool in Unity to shuffle ideas
Summary
5. Sculpting the Conceptual Beast Chevron down icon Chevron up icon
5. Sculpting the Conceptual Beast
Creating a Game Design Document
Creating a prototype - what you'll need
Methods of prototyping
Tools for prototyping in Unity
Getting basic core concepts into Unity
Revisiting the prototype
Summary
6. Breathing Life into Your First Creation - Creating and Importing Assets for Your Application Chevron down icon Chevron up icon
6. Breathing Life into Your First Creation - Creating and Importing Assets for Your Application
Designing the application
Creating the game elements
An introduction to Illustrator
Importing and setting our assets in Unity
Summary
7. Get Your Motor Running Chevron down icon Chevron up icon
7. Get Your Motor Running
Designing our application
Getting started
Creating the application interface
Defining tasks
Dealing with tasks
Summary
8. Break, Destroy, and Rebuild - the Art of Playtesting and Iteration Chevron down icon Chevron up icon
8. Break, Destroy, and Rebuild - the Art of Playtesting and Iteration
Playtesting
Methods of playtesting - game time!
After the game
Iteration
Data persistence in our application
Connecting our application to a database
Summary
9. Graduating Your Project to Completion Chevron down icon Chevron up icon
9. Graduating Your Project to Completion
Finishing the application
Optimizing the project for a mobile platform
Getting it ready to publish
Where do I begin?
Towards new horizons
Summary
10. Being the Best That You Can Be! Chevron down icon Chevron up icon
10. Being the Best That You Can Be!
Getting your game on without overdoing it
New and future directions
Improving your skills once you have finished this book
Summary

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Customer reviews

Rating distribution
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(2 Ratings)
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P. M. Roos Aug 11, 2018
Full star icon Full star icon Full star icon Full star icon Empty star icon 4
For the intermediate level (at least) UNITY programmer, this is a very valuable book. You need to have experience in UNITY "to connect the lines between the dots". I love this book.
Amazon Verified review Amazon
J Lee Thompson Mar 17, 2020
Full star icon Full star icon Empty star icon Empty star icon Empty star icon 2
I was looking for some good Unity books, and this was one that came up in the recommended list, and after starting to read it, I quickly regretted my purchase.I'd never heard the term "gamification" before, and while I could have easily looked it up on the internet, I wanted to find out how the author defined it for the reader. However, gamification isn't defined until around page 20, which is after you've been bombarded with a lot of buzzwords/terms over and over, sometimes multiple times in the same sentence. Some of the concepts are defined using the name of the concept within the definition (imagine the dictionary doing that with words). There are also a lot of grammatical issues that make some parts difficult to read.You don't start getting to work with Unity until around page 60, but the instructions don't walk the reader through step-by-step, which means you must already be experienced with Unity even though the intro seems to indicate you don't. Also, the website referenced to download the image files used in the projects seems to be an empty WordPress site that's unrelated to the book.I wasn't impressed with the material.
Amazon Verified review Amazon

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About the author

Profile icon Lauren S. Ferro
Lauren S. Ferro
Lauren S. Ferro has a Ph.D. in player profiling and modeling. She is currently an Adjunct Professor and researcher at Sapienza University, in Rome. Lauren is also the co-organizer of the Unreal Engine Meetup in Rome. In addition, she created the game design resource, Gamicards, which is a prototyping tool for game experiences. At heart, she is intrigued by how we interact with the world and those in it.
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