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Fixing Bad UX Designs

You're reading from Fixing Bad UX Designs Master proven approaches, tools, and techniques to make your user experience great again

Product type Paperback

Published in Feb 2018

Publisher

ISBN-13 9781787120556

Length 348 pages

Edition 1st Edition

Concepts

User Experience

Author (1):

Lisandra Maioli

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Table of Contents (14) Chapters

Preface

1. Understanding UX and its Importance FREE CHAPTER

2. Identifying UX Issues – UX Methodologies

3. Exploring Potential UX Solutions

4. Increasing Conversion with UX

5. Using UI and Content for Better Communication

6. Considering Accessibility As Part of the UX

7. Improving Physical Experiences

8. Improving IA for Better Navigation

9. Prototyping and Validating UX Solutions

10. Implementing UX Solutions

11. Measuring UX Solutions

12. Keeping Up to Date

13. Other Books You May Enjoy

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Previous analysis

Before understanding the user behavior on the website or app and finding the main pain points for the user to complete the tasks on your website, which results in conversion, take time to do some heuristic analysis (as we saw in Chapter 2, Identifying UX Issues – UX Methodologies). Don't forget to create personas and understand the user journey (also seen in Chapter 2, Identifying UX Issues – UX Methodologies).

In order to help us to better understand the main UX issues that avoid great conversion, the Brazilian agency Catarinas Design (catarinasdesign.com.br) prepared a kind of checklist with questions that are good to follow:

Are business/product objectives explained and understood quickly?

The top of the website needs, in a nutshell, to explain the business:

Is the mark on top and visible?

The brand must be at the top of the page (either the center or the left corner):

Are the benefits of the product featured on the homepage?

The landing site must have an area that contains...

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Authors (1)

Maioli

Maioli

Lisandra Maioli is an Italian-Brazilian journalist with certification in UX (General Assembly LA), post-graduate Diploma in Marketing (UC Berkeley), in Digital Marketing (UCLA), in Interactive Digital Medias (Senac SP), and in Digital-Cultural Journalism (PUC SP). Passionate about UX, she has about 2 decades of international and multidisciplinary experience in Digital Communications in different roles, working for different companies and clients based in Brazil, the US, Italy, Ireland, China, Germany, and the Netherlands.

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