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Exploring Experience Design

You're reading from   Exploring Experience Design Fusing business, tech, and design to shape customer engagement

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Product type Paperback
Published in Aug 2017
Publisher
ISBN-13 9781787122444
Length 400 pages
Edition 1st Edition
Concepts
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Author (1):
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Ezra Schwartz Ezra Schwartz
Author Profile Icon Ezra Schwartz
Ezra Schwartz
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Table of Contents (20) Chapters Close

Title Page
Credits
About the Author
Acknowledgements
About the Reviewers
www.PacktPub.com
Customer Feedback
Dedication
Preface
1. Experience Design - Overview FREE CHAPTER 2. The Experience Design Process 3. Business and Audience Context 4. The User and Context of Use 5. Experience - Perception, Emotions, and Cognition 6. Experience Design Disciplines 7. The Design Team 8. Delight and Engagement 9. Tying It All Together - From Concept to Design 10. Design Testing 11. The Design Continuum

The senses


Perhaps the most confusing thing about our senses is that the data they transmit to our brain is being interpreted in contrasting and often conflicting ways, simultaneously objective and subjective, literal and metaphorical, real and imaginary.

For example, when I see the television set in a hotel room, I know it is a real object even if I interact with the device via a remote, and never touch it. Still, relying only on my eyes, I have full confidence that it is as real as the couch I'm sitting on, and that if I took the few steps separating the couch from the television, I will be able to touch it with my hands. I can even predict the smoothness of its surfaces, and the sensation of the heat it emits.

I also know that Superman and the rest of the characters in the movie I watch on the television, are not real, but that the actors portraying those characters are real. Little children, on the other hand, are convinced, until a certain age, that their beloved characters are real and...

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